How To Come Up With A Mission And Vision Statement

How to Create a Vision and Mission Statement for Your Construction Company

If you’re building a business—especially a new or small one—here’s something that might surprise you: the biggest problem I see during consulting is that most companies don’t actually know who they are. They don’t know where they’re going, and they haven’t clearly defined their core values.

Yet these are the very foundations of every other system you’re trying to create.

People often ask me:

• “Jason, can you help us create an operating system?”
• “Can you help us build a training program?”
• “Can you help us hold job site teams accountable?”

My answer? I can—but not until you know your vision, your mission, and your values. Because without those, how do we know where we’re going?

Why a Vision Statement Is Your Starting Point:

In the world of EOS (Entrepreneurial Operating System), we use a tool called the Vision Traction Organizer. Your version might go by another name, but the concept is the same: you have to understand your purpose, your destination, and your core beliefs before you can build any effective system.

In this blog, I want to share the exact approach we use to create our vision and mission, why it’s critical, and how it benefits our teams on the project site. Let’s dive in.

A Game-Changing Resource:

I highly recommend the book Traction by Gino Wickman. It’s a cornerstone of how we think about business vision and structure. Wickman explains the Vision Traction Organizer in a way that’s powerful and practical—and it’s backed by thousands of high ratings on Amazon.

Anchor Your Team to a Bigger Purpose:

You need to give your team something to rally around. Why are you here? Is it just about profits? Or is it about excellence, care, and legacy?

When you create a strong vision statement, you’re giving your team clarity on:

• Who you are.
• Why your work matters.
• What direction you’re headed.

What Should Your Vision Include?

We recommend including:

• A “Who We Are” paragraph (a short narrative that describes your identity).
• Your Mission Statement (what your company is committed to doing).
• Your Purpose (why you’re doing this work).
• Your Core Values (the principles that guide decisions).

For example, our mission is to be the “Paul Akers of construction companies.” We aim to be clean, organized, safe, beautiful, and lean. That’s what we do. Our purpose? To master the art of Lean Construction. And we use this framework to guide every decision.

Let’s Talk About Core Values:

Some leadership experts recommend having no more than five core values. We have six:

1. Transparency.
2. Respect for people.
3. Lean-focused construction.
4. Quality for clients and developers.
5. Care for trade partners.
6. Planning as a central practice.

These are not just buzzwords—we actually use them to guide hiring, firing, rewards, and correction. And they’re designed beautifully in a Canva document that lives with us daily, not just on a wall.

Why This Matters More Than You Think:

Without a clear vision:

• Your team won’t know if they’re headed in the same direction.
• People won’t know how their work connects to the mission.
• You won’t be able to decide who fits your culture—and who doesn’t.

When your vision is alive in the hearts and minds of your team, it becomes the compass for your entire company. That’s when your business starts to thrive.