Technology as a Recruiting Tool

Today, I had the privilege of sitting down with Kelly Choi, a marketing executive in the construction tech world, to explore how technology is changing not only how we build but also how we recruit and retain talent.

Before we dove in, I shared a piece of feedback from a listener that really set the tone. Someone wrote to say how much the content has inspired them, how it has brought clarity and encouragement to their career, and how they look forward to what comes next. Messages like that remind me why these conversations matter.

Then it was Kelly’s turn. She introduced herself and painted a picture of her world: a construction industry in the middle of transformation. She has spent years watching teams struggle with pen-and-paper systems, losing notes, duplicating efforts, and wasting precious time. Now she’s helping those same teams shift to digital platforms that streamline communication, speed up decisions, and give them a competitive edge.

What really struck me was Kelly’s perspective on technology and hiring. I’ve always thought culture, training programs, and brand reputation were the main tools to attract people. But Kelly explained that younger generations, raised on iPhones and iPads, naturally gravitate toward workplaces that mirror the tools they already use. If two jobs offer the same pay, they’ll pick the one that makes life easier with digital systems. That insight was eye-opening.

She also pointed out that while companies often promote salary and benefits, they rarely highlight their technology stack during recruitment. Yet, this could be the very thing that convinces a candidate that a team is organized, efficient, and future-ready. I realized that simply telling recruits, “Here’s how we use technology to make your job better,” can be just as powerful as offering perks.

The conversation then shifted to her team. Kelly lit up as she described the mix of people she works with, some in their seventies, others in their twenties, all collaborating with respect and open minds. She explained that this diversity of thought creates better outcomes, and technology helps bridge generational differences. Listening to her describe the respect her team shares reminded me of my own experiences with mature, high-performing groups where judgment fades away, and authenticity thrives.

As we wrapped up, I asked Kelly what message she would leave with thousands of readers. Her answer was simple yet powerful: evaluate your technology and keep it simple. The easier the tools, the more effective the execution. Complexity only gets in the way.

We ended with our tradition, a reminder that no matter what, we keep moving forward. On we go.

Key Takeaway:
Technology in construction is not only about efficiency, it also helps attract and retain top talent. By keeping systems simple and showcasing a strong tech stack, we make our companies places people want to work.