How To Promote Construction Company On Social Media

Social media is the next step for your construction business. Are you nervous about jumping into it? Don’t be! Let’s take this journey together. If you want to know how to get started, make the process feel more natural, and convert this into real sales, you’re in the right place. So stay with us! 

Our Experience Using Social Media to Market Our Construction Business

Although the construction industry is often slower to adopt new trends and doesn’t produce much viral content, social media can still generate incredible traction for your business. At Elevate Construction, our success is a testament to that. 100% of our sales and business opportunities have come through social media channels—no cold calls or door-to-door sales. Instead, it’s been LinkedIn, YouTube, podcasting, and email campaigns.

This proves that even in a traditionally non-digital industry like construction, social media can be a game changer. You might think that only certain types of people can be successful on these platforms, but that’s just not true. It’s challenging for everyone at first, but it’s definitely possible, and the rewards are significant. Social media has had a massive impact not only on our business but also on our ability to support our families, sustain the company, and give back to the industry.

12 Steps to Get Started with Social Media for Your Construction Company

1. Find Your Passion

Every business has a unique passion. Whether you build custom homes, offer construction management services, or help veterans transition into construction, find what aligns with your business and focus on that. Your passion is the foundation of your social media presence.

2. Become Attractive

This may sound odd, but just like in dating, if you want to attract the right audience, you need to be attractive to them. Build a company that people want to follow. If you want to attract great clients or employees, you must present your business as one they’d be proud to work with. Your message and energy should be clear and passionate.

3. Find What to Share

Think about the valuable content you want to share. In construction, adding value to your audience should be your number one priority. Whether it’s tips, advice, or case studies, always aim to help before you ever ask for anything in return. This way, your audience knows you’re there for them.

4. Add Value First

The key to success in social media is to give, give, and give some more before suggesting any sales. Your podcast, blog post, LinkedIn updates, or email campaigns should focus on adding value to the industry. Build trust by providing solutions and helpful information, and the business will follow.

5. Find Your Preferred Way of Sharing

What format feels most natural to you? Do you enjoy writing blog posts, sending email newsletters, posting on LinkedIn, or creating YouTube videos? Stick to what feels most comfortable. The easier and more enjoyable it is for you, the more likely you’ll stick with it.

6. Identify the Right Person to Share

Choose the right person to be the face of your company’s social media presence. It should preferably be someone from your leadership team or an expert who is passionate and knowledgeable. Consistency is key, so make sure the same person is regularly communicating with your audience.

7. Ask Why People Would Listen

Always keep your audience in mind. Ask yourself why they would take the time to listen or read your content. Find out what questions your target audience is asking on Google, and make sure you answer them.

8. Seek Professional Help If Needed

If you’re unsure where to start or need guidance on perfecting your content, don’t hesitate to hire an expert. Whether it’s social media consulting or content creation services, professional help can accelerate your progress.

9. Find the Best Platforms for Your Business

Experiment with different platforms and see what works best. For our business, LinkedIn, YouTube, podcasts, and email campaigns have been the most effective. Platforms like Facebook, Instagram, and TikTok didn’t work as well for us, so we focused on what did.

10. Maintain Consistency

Consistency is key. Make sure you stick to the platforms and content styles that resonate with your audience. Use titles and topics based on what people are actively searching for online. This will ensure you stay relevant.

11. Stick With It

Social media success doesn’t happen overnight. Our podcast is over three and a half years old, and we’re nearing one million downloads. LinkedIn has taken just as long to build up to nearly 30,000 followers. It takes time—between 6 to 18 months—to see real results, so stick with it.

12. Make It All Funnel Back to Your Business

Once you’ve built a strong social media presence, funnel everything back to your business. Whether it’s through a call to action, a website link, or a landing page, ensure your audience knows how to engage with you further. The goal is to provide value while subtly guiding them to your services or products when they’re ready.

Learn More with These Resources

Starting your construction company’s social media journey might seem intimidating, but it’s more accessible and less time-consuming than you think. If you have questions or need resources, don’t hesitate to ask in the comments. I will personally respond to help you get started.

In the description below, you’ll find a detailed list of steps and resources to help your construction company take its first steps on social media. Let’s get to work!